What a personal brand is got well illustrated by the Jeff Bezos’ statement, the founder of Amazon - "personal brand is what people say about you when you are not in the room. A brand is also an image others have about us and it is this image that has a huge impact on our professional and private relationships."
We base our professional career on personal brand , and often also personal relationships. A personal brand is therefore more than just a created image and marketing activities. Personal brand is you.
Designing and building our own brand (personal branding) is a conscious and deliberate process designed for the task of creating a professional image, so that present a value proposition in the market in which it works. However, personal branding is not only the way you are perceived, but also how you can be distinguished from other people.
